Areas of Mobile VC Investment

I recently conducted a deep-dive into VC investment trends in the mobile and smartphone space. There has clearly been a marked increase in investment activity in this sector since the smartphone revolution led by the iPhone started off in 2H 2007.

To understand which mobile subsectors these VC investment dollars have been going, I looked through VentureXpert data of all available VC investment transactions in the US since Jan 2008. I first filtered down that long list to all mobile transactions using some key words on the company description. I then filtered down to select only early to mid stage investments, giving a total of 87 startup companies meeting these criteria. I then manually classified each funded company’s line of business into one of few areas (such as content, infrastructure, enterprise etc). The final results are below:

VC Investment 2008 2009 v2

The resulting breakdown is not unexpected (and aligns with recent analyses of iPhone investments), but here are some interesting highlights:

  • The largest bucket was that of content-focused startups. This includes content production companies such as Booyah, location focused companies such as Buzzd and interactive TV providers such as kyte
  • There’s an uncomfortably large crowd in the venture funded mobile payment/mCommerce space. The hope here is to disrupt the $60B credit card space, and more investments continue to be announced as we speak
  • Lot of activity in other consumer focussed or related areas such as gaming, social media, advertising.
  • Hardware and network infrastructure continue to be bellweathers of VC mobile investments, as the need for both larger pipes and better device components continues to explode.
  • There has been an uncanny lull in spaces such as enterprise-focused mobile companies and those focused on areas such as smart homes/ sensor networks. There are both potentially large markets, but VCs have shied away from these areas – which in my experience is largely due to adoption challenges, lack of precedents in these areas.

My view is that these enterprise focused mobile plays should see a lot more activity shortly – as other spaces continue to get overcrowded, and the smartphone value proposition (beyond email) percolates deeper into the enterprise. The Smart home and sensos network space also appears close to its inflexion point (finally).

How does this align with what you have seen?

PS: Classifying companies into narrow functional areas is highly subjective. First of all, it’s hard to even classify startups as ‘mobile focussed’ or otherwise, as many digital media and internet startups have a sub-focus on mobile. Second, the functional buckets I have chosen are arbitrary. The goal was to have a broad picture of the space, for which this should suffice.

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About Anupam Rastogi
Growth stage tech VC focused on Enterprise, IoT, Big Data, AI & Marketplaces. Tech & innovation aficionado. Global citizen. Views expressed in Blogs and Tweets Personal

4 Responses to Areas of Mobile VC Investment

  1. The category for gaming apps seems to be surprisingly small when compared to the fact that when I open up Apple App Store, over 90% of the “Featured”, “What’s Hot” and “New” apps are gaming apps.

    Why do you think new startups go for Content and Network Infrastructure line over Gaming?

    Social networking seems to be another popular domain…

    • @thephotoshopper, mobile gaming is hot indeed, but almost all iPhone app creators are small developers and are not venture funded (the chart is for startups that received Venture Capital funding). According to one of the articles that I cited (http://www.chubbybrain.com/blog/2009/06/the-iphone-inspired-2nd-economy-over-100-million-goes-from-vcs-to-iphone-startups/), only 17 iPhone startups (compare with 50,000+ apps) are venture funded at this point.

      The gaming space is very exciting, but there are several challenges for a new startup in the space – it’s hard to get discovered, its a winner-takes-all market, and its very hard for a startup to deliver multiple hits (sounds a lot like the business of movie-making, doesn’t it?). Exactly the reason why so few gaming startups are VC funded.

      • ah i see… that is an interesting trend actually, that small to medium scale game developers usually seem to work alone or in tight knit groups. (i am referring to online flash games and small desktop games).. or am i mistaken?

  2. Rajkumar says:

    hey,you are totally correct about what you have said i also felt the same i read a similar post in tech crunch also.totally your blog seems to be wonderful,i like to add your link in my blog.if you are interested you can visit my blog and if you like ,you can add my link in your blog.All the best for your future posts.

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